Steed + Friends + Thinkers + Creators + Writers + Makers + Designers + Artists + Producers + Storytellers + Unicorns
WHO WE ARE
A borderless, bespoke agency led by Helen Steed—a Creative Director/Brand Consultant with 25+ years leading creative and (re)imagining forward thinking brands* like Glossier, Bumble and bumble, Supergoop, Backdrop, and Merit Beauty.
* Our mission is to add value to our world, ourselves, and each other by creating and advancing thoughtful, intelligent, and more sustainable products and brands. If this aligns with your mission then let's chat.
How We Work
We form nimble, curated teams that flex and change based on the project and client needs. We partner with the best talent* in the industry to imagine and realize the next phase of a brand (or the next brand).
* A pool of Swiss-army knife thinkers, writers, art directors, designers, producers, strategists, and marketers
About Us
Super collaborative. Zero ego.
You know how creative agencies run a baton-like process: brief → strategy → design → copy → handoff → bye? We’re not like that*.
We're not your typical agency. Everyone's got a seat at our table. We're all about partnerships, not pitches. Because we prefer to be selective about the number of projects on our plate, we can dive deep to understand your brand, challenges, and dreams. From there, we craft the best strategy and put together the perfect team based on your needs.
You know how creative agencies run a baton-like process: brief → strategy → design → copy → handoff → bye? We’re not like that*.
We're not your typical agency. Everyone's got a seat at our table. We're all about partnerships, not pitches. Because we prefer to be selective about the number of projects on our plate, we can dive deep to understand your brand, challenges, and dreams. From there, we craft the best strategy and put together the perfect team based on your needs.
* We won’t leave you hanging. Because we have experience not only building some of the most recognizable brands out there but also growing them—It’s not unusual for us to continue supporting you post-launch. If you need a periodic check-in or ongoing consulting—we’re happy to help make sure your brand stays on track.
WHO WE WORK WITH
Athena Club
2022
Brand Awareness Campaign
Brand Awareness Campaign
Avaline Wines
2019
Brand Identity, Positioning + Packaging
Brand Identity, Positioning + Packaging
Backdrop
2018-2021
Brand Identity, Positioning + Packaging. Advisor
Brand Identity, Positioning + Packaging. Advisor
Bumble and Bumble.
2002-2012
Brand + Creative Direction
Brand + Creative Direction
Care/of
2023
Brand Identity + Packaging Evolution
Brand Identity + Packaging Evolution
E.A.T Works
2023
Brand Identity + Positioning
Brand Identity + Positioning
Fly By Jing
2022
Brand Essence
Brand Essence
Glossier
2014-2017
Brand + Creative Direction
Brand + Creative Direction
Glossier Play
2018
Brand Positioning + Launch Campaign
Brand Positioning + Launch Campaign
HIKI
2019
Brand Identity + Creative Direction
Brand Identity + Creative Direction
IGK
2021
Brand + Packaging Evolution
Brand + Packaging Evolution
KT by Knix
2021
Brand Identity, Positioning + Brand Campaign
Brand Identity, Positioning + Brand Campaign
Lanshin
2023
Brand Identity, Positioning + Relaunch
Brand Identity, Positioning + Relaunch
Live Tinted
2022-23
Brand Identity + Packaging Evolution. Advisor
Brand Identity + Packaging Evolution. Advisor
Merit Beauty
2020
Brand Identity, Positioning + Packaging
Brand Identity, Positioning + Packaging
Rhode
2023
Merch/Swag
Merch/Swag
Safely
2021
Brand Positioning + Creative Direction
Brand Positioning + Creative Direction
Supergoop
2018
Packaging + Brand Evolution
Packaging + Brand Evolution
Vegamour
2023
Brand Awareness Campaign
Brand Awareness Campaign
Versed
2022
Brand Campaigns + Merch/Swag
Brand Campaigns + Merch/Swag
+ Show More
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Testimonials
Katherine Power
- Versed, merit, Avaline
Helen Steed was more than a creative thought partner in developing my brands, MERIT and Avaline. She played a crucial role in establishing the foundation for every brand touchpoint, including visual identity, brand voice, and customer interaction. Her expertise and dedication were invaluable throughout the entire process.
Henry Davis
- Glossier, Hiki, CHORD, Sakara Life
Helen Steed is, without a doubt, one of the most talented Creative Directors out there. Her ability to build differentiated, characterful brands is truly second to none.
Eli Halliwell
- Hairstory + Sans Savon
Steed + Friends have become the go-to source
for fresh, new branding concepts and are in the enviable position of being able to choose their clients.
If Helen says yes, consider
it a vote of confidence in
your idea!
for fresh, new branding concepts and are in the enviable position of being able to choose their clients.
If Helen says yes, consider
it a vote of confidence in
your idea!
Eli
@Hairstory
Helen and her friends transformed our brand, and we had the best time working together on the project.
Eli
@Hairstory
A true collaborator, Helen and her team deliver a wonderful result every time.
Eli
@Hairstory
The hardest part was choosing between each amazing idea. We wished we owned two more brands so we could use them all!
Eli
@Hairstory
A true collaborator, Helen and her team deliver a wonderful result every time.
Let's Chat?
Thank you! We'll be in touch soon.
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Helen@steedandfriends.com
Los Angeles, New York, London
© 2023 Steed + Friends. Site Design + Build by: Maggie + Ian. Copy by Sandra.
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